Friday, May 14, 2010

Uh, Great Idea, Poor Execution


At first glance this looks like a really cool idea, right? But look closely ... isn't the umbrella angled a little funny? Like, if you hold the umbrella up straight to keep the "rains" off of you, your coffee will spill? That would be my luck!

I love their ad copy, here's how it reads:
Try carrying your tall cafĂ© lattĂ© in the rains! One hand full of your stuff, the other has an umbrella….get the drift? The solution is to get a functional Umbrella, like the one designed by Jung-Woo Lee. A convenient coffee-cup rim integrated into the handle solves the issue. I say cheers to more coffee and bring on the rains!

Yeah, bring on the rains, cuz that's what's gonna happen.

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